2019 Data & Measurement Conference Presented by Google

The importance of data, analytics and measurement within an organization cannot be understated. It is why we have witnessed the rise of data science teams, and heavy investments in building infrastructure to capture consumer data and to understand how to capitalize on it. In this increasingly competitive marketplace, marketers must find ways to satisfy ever-demanding consumers by employing tools to help identify and predict their behavior and to measure and optimize marketing effectiveness. Leveraging data is invaluable to remain relevant and drive growth. 

Join us at the 2019 ANA Data & Measurement Conference Presented by Google, where we will explore topics such as managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more.

Host:
Greg Pharo
Director, Media Analytics
The Coca-Cola Company
ANA Data & Measurement Committee Chair

 

  Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $1,899 for up to two members from the same company (attendees must register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,199 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.

when

Start: Monday, September 9, 2019 at 3:00pm

End: Wednesday, September 11, 2019 at 5:00pm

WHERE

The Ritz-Carlton, Naples
280 Vanderbilt Beach Rd.
Naples, FL 34108

The ANA has negotiated a special room rate of $265/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Monday, August 19, 2019, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Conference Registration Client-Side Tier $1,099 Platinum Tier $1,099 Gold Tier $1,199 Silver Tier $1,399 Individual $1,499 Nonmember $1,499

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $1,899 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,199 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

Confirmed Speakers:

Newcombe Clark
Global Director, Rapid Learning Lab
AIG

Bill Cramblit 
Marketing Analytics and Optimization Manager
MillerCoors.

Faisal Zanjani
Senior Global Director of Marketing & Strategy
Coca-Cola Company

Patti Ziegler 
Vice President, Global Marketing and Communications
Scotts Miracle-Gro

Additional speakers to be announced!
_____________________________________________________________________________________

Confirmed Sessions:

BUILDING A DATA LAKE WITHOUT DROWNING IN PROCESS
Marketing and IT often struggle to work well together.  There is a tangle of processes, differing cultures, motivations and desired outcomes.  Land O’Lakes realized the need for a data lake and knew it would be a big collaborative effort.  Bryan Shelstad, Director of IT, and Lauren Hougas, Director of Marketing Analytics will share their journey towards building a data lake- how they collaborated, where it didn’t work, and how they’re moving forward.

Lauren Hougas 
Director Marketing Analytics
Land O'Lakes, Inc.

Bryan Shelstad
IT Director, Digital Architecture, Innovation & Development
Land O’Lakes, Inc.
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ADVERTISING ATTRIBUTION @ TECHSTYLE: ZOOMING OUT, ZOOMING IN AND CONNECTING THE DOTS…
TechStyle Fashion Group is a global fashion and lifestyle company and the parent company to JustFab, FabKids, ShoeDazzle, SavageXFenty and Fabletics. As a multi-brand retailer that operates on a subscription model, TechStyle faced challenges with attribution.  With increasing concerns about consumer data privacy leading to decreased advertiser transparency, it has become more and more difficult to build a robust attribution model that assigns credit to all the channels that contribute to acquiring a new customer. Danielle Ragan, Director, Media Measurement and Analytics explains how they instead spend time digging deep into every individual channel, anchoring back to the total, to understand what strategies are driving performance.

Danielle Ragan
Director, Media Operations and Strategy
TechStyle Fashion Group
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UNIFIED MEASUREMENT: WHAT YOU NEED TO KNOW TO STOP GUESSING AND GET GROWING
Unified measurement is a critical solution for top brands looking to stand out in today’s ever-crowded marketplace. And yet, many marketers lack clarity about the value of unified measurement and how it can deliver significantly better business results. Join Marc Vermut and Kevin Wachholz  to get answers about the value of unified measurement, including what kinds of business questions it can answer and how it differs from separate marketing mix modeling (MMM) and multi-touch attribution (MTA) solutions. You’ll also get actionable insights and see powerful customer journey data. Don’t miss out on the opportunity to learn key details and differentiators about this crucial measurement game-changer. 

Marc Vermut
Vice President, Advisory Services
Neustar

Kevin Wachholz
Senior Manager, Marketing Analytics
The Home Depot
_____________________________________________________________________________________

ANA PRIVACY UPDATE
Privacy and data security are currently ANA’s number one government relations issue. There is an explosive level of activity in both of these areas at the federal and state levels. ANA is actively responding to all of these challenges and we will provide an update on the status of these issues and projection of likely further developments. We will also detail the efforts of the Privacy for America coalition, of which ANA is a founding member, that is dedicated to passing strong federal privacy and data security legislation that will protect consumers legitimate interests, provide a level playing field or marketing, and preempt inconsistent state privacy legislation.

Dan Jaffe
Group EVP, Government Relations
ANA

TIME EVENT DETAILS LOCATION
Monday, September 9, 2019
3:00pm Registration Opens

4:00pm Kickoff Sessions

6:30pm Reception

7:30pm Dinner

Tuesday, September 10, 2019
7:30am Breakfast

8:30am General Sessions

10:30am Networking Coffee Break

11:00am General Session (con't.)

12:20pm Lunch

2:00pm General Session (con't.)

2:55pm Networking Coffee Break

3:20pm General Session (con't.)

6:00pm Reception

7:00pm Dinner on your own

Wednesday, September 11, 2019
7:30am Breakfast

8:30am General Sessions

10:40am Networking Coffee Break

11:00am General Session (con't.)

12:20pm Conference Ends


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.