5 Inspiring Quotes for Marketers
ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
Naturally, when ANA members and other top marketers get together, the potential for a great soundbite or two is very high. For this reason, we'll be collecting and sharing the top quotes from ANA events during each month throughout 2022.
Below, you can find the top quotes from ANA speakers for September:
"You can't argue with data unless you're insane."
— Steve Rude, manager of digital optimization, personalization, and analytics at Land O'Lakes
Despite the undeniable truth in the above quote, we'd be willing to bet dollars to doughnuts that there is somebody of consequence at your company who still tries to argue with data on the regular. Now you have proof — that person is certifiably insane. And if that person happens to be you, spare the rest of us and knock it off!
"There has been some backlash lately about corporate America sponsoring of LGBTQ+ Pride events; the big complaint here all the time is that that corporate America shouldn't be there just during Pride. They really need to have a 12-month presence."
— David Paisley, senior research director at CMI
Paisley said the above while sharing results from the 16th Annual LGBTQ Community Survey, so it comes from a source who is in-the-know on this audience. The above shouldn't come as much of a surprise anyway. "PRIDE-washing" or inauthentic support for the LGBTQ community has received more attention the last few years and with good cause. If your brand isn't going to show up for the community the other 11 months of the year, it's better to just take June off, too.
"The amplification that can come through a program like '100 Days of Reading' can bring much more broad scale awareness and add much more value than you would see in a traditional media campaign."
— Jeff Snyder, CEO at Inspira
Since 2019, Inspira has partnered with Save the Children on its annual "100 Days of Reading" campaign, which is designed to provide impoverished American children access to reading materials during the summer months. Though partnering with the nonprofit may not deliver on some of the more easily measured results of a traditional campaign, Snyder believes efforts like this can be just as valuable when it comes to raising broad awareness. More importantly, campaign partnerships like this can be useful in showing that your brand's support for a good cause is not inauthentic.
"If you keep the community at the core of what you're doing, it not only ensures success; it ensures longevity."
— Joey Zolfaghari, associate director of social strategy at M/H
Joey Zolfaghari said the above while discussing how his agency helps its client, Audi, to both engage current fans and to invite new ones into the community. Building an engaged and impassioned community has always been a key for marketers. In today's market, with so much competition and distraction in the market and so many brands vying for consumer love, a brand that has an engaged and growing community is setting itself up to have an advantage over competitors — one that just might be the key to keeping the business in the black.
"Evolving from a multi-channel to an omnichannel approach has been one of the most complicated endeavors of my career."
— David Strauss, director of global membership at The Nature Conservancy
Building an engaged community is great, but it isn't everything. Marketers still must deftly execute their campaigns from a technical standpoint. And there is no better way to do this than by understanding how to best reach target consumers with a relevant message across a variety of touchpoints. Strauss has spent four years transforming marketing at The Nature Conservancy. And while it has been difficult, the organization has seen stellar results.
The views and opinions expressed are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA.
Ryan Dinger is a director of editorial and content development at ANA.