4 Inspiring Quotes for Marketers on Finding Purpose

By Ryan Dinger

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

Naturally, when ANA members and other top marketers get together, the potential for a great soundbite or two is very high. For this reason, we'll be collecting and sharing the top quotes from ANA events during each month throughout 2022.

Below, you can find the top quotes from ANA speakers for November:

"We can win in the fight for attention when we're authentic and funny. Every marketer needs to find the edges of comfort within their organization and respectfully push on those edges."
— Soyoung Kang, CMO at eos Products

We're not sure we've ever seen a better description of what a marketer's role is at a modern organization. Leading the development of knockout campaigns like "Cooch Blessings" and "Vagnastics," Kang has certainly figured out how to push the boundaries and drive impressive business results at eos. Her presentation at this year's Masters of Marketing Conference was one of our favorites of 2022. We learned that sometimes it's okay to not take your brand so seriously.

"It's important to think of content as something that can play a role throughout the purchase journey. Some people think it's just upper funnel or it's just something that informs or is entertaining. Content needs to help carry people through the journey."
— Amanda Curtin, VP of content and social media at Synchrony

Allow us to let you in on a little secret: ALL MARKETING IS CONTENT MARKETING. If you're still thinking of content as something to be deployed only at certain points along the purchase journey, it's time to think outside of the box. Content is driving engagement that leads to sales up and down the funnel.

"We will not stop until our screens looks like the most diverse streets in our country, so that those areas that are not diverse can see what diversity looks like."
— Lisette Arsuaga, co-founder and co-president at AIMM and DMI

This is a take on the importance of representation that we don't hear enough. Not only is it important for multicultural individuals to see actors who look like them on their screens, it's also important for people who aren't in a multicultural demographic to see what real diversity looks like. Media is a lens through which that is possible.

"There is no failure except failure to serve one's purpose."
— Henry Ford, founder of Ford Motor Company

No, a resurrected Henry Ford didn't speak at one of our conferences last month — that would've been weird! This quote was shared by Ford CMO Suzy Deering during her presentation at the #ANAMasters Conference. Ford himself dropped this absolute gem of a quote one hundred years ago. But in today's purpose-focused world, Ford's wisdom is as relevant as it ever was, and every brand on earth would be wise to listen.

The views and opinions expressed are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA.

Ryan Dinger is a director of editorial and content development at ANA.