Creative Brands Can Find Scale on Black-Owned Content | Leading Edge | Industry Insights | All MKC Content | ANA

Creative Brands Can Find Scale on Black-Owned Content

Madison Avenue commitments to Black-owned media are continuing strong in 2023. But scale is the biggest challenge advertisers are up against. There are several changes buyers can make to beat the scale problem, reach Black and multicultural audiences, and send more ad revenue to independent multicultural publishers.