Marketing Prompts for Generative AI

This issue of Marketing Futures' Pulse collects resources examining best practices for creating marketing prompts for use with generative AI. For many industries, using generative AI can be immensely helpful when crafting content and copy, from ideation to the writing itself. However, punching in a prompt may not be as easy as it seems, especially the more specific the user needs to be.

To leverage generative AI, crafting the right prompt takes expertise and time. It's also important to remember that AI is always learning and evolving, so the longer it is being used, the more sophisticated the responses will be. 

Check out the resources below.

Prompt Engineering Basics for Marketers, Advertisers, and Content Producers. CMSWire, May 2023.
Prompt engineering is the process of fine-tuning the text prompt that a user submits to generative AI models in order for them to perform specific tasks. By using prompt engineering, marketers can more effectively leverage generative AI to improve marketing campaigns and create engaging content. This article will look at the basics of prompt engineering, and how it can be used to obtain specific results that can be used for marketing, content production, advertising, and customer experience.

16 Completely Awesome ChatGPT Prompts to Make Marketing Easier. WordStream, May 2023.
ChatGPT has already shown value in a wide array of industries. Fields like law, psychotherapy, programming, and more have already been affected, and we are sure to see even greater impacts in the coming months and years. But what about marketing? Well, the written word is a crucial component to so many facets of marketing, from blogging, to copywriting, to SEO, online advertising, and much more. And not only can ChatGPT generate intelligent text in a heartbeat, but it can also generate intelligent ideas. But here's the thing: you can't generate ideas or text that will help you market your business without a prompt. This article rolls through 16 ChatGPT prompts that you can use in a variety of marketing disciplines.

190 ChatGPT Prompts Marketers Should Use. HubSpot, May 2023.
ChatGPT is a publicly accessible tool owned by OpenAI. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests. ChatGPT's answers are original, meaning they are not copied and pasted from the web. And ChatGPT is generating a lot of buzz in the marketing industry. If you're a marketer, you're probably wondering how to use the technology to its full potential. Here HubSpot has compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI.

How to Write AI Prompts: A Guide for Marketers. Social Media Today, April 2023.
New AI tools like ChatGPT are amazing in regards to what they're able to produce, but the systems that fuel them are still prone to false positives, and sharing incorrect info, or just plain making things up that don't exist. As such, the current generation of AI apps are only truly valuable as a supplementary element, taking on research tasks and providing insight for people who are already experts, as opposed to replacing them. You also need to know how to use them. It's not as simple as just pressing the button and getting the right response – you need to have some understanding of how these systems "think," and how to frame your queries in order to get the most valuable outputs from each. This article shares an infographic from Tailwind with some best practices on how to write an effective generative AI prompt.

ChatGPT for PPC Marketers: 15 Strategic Prompts to Use Today. Search Engine Land, February 2023.
Paid search marketers are no strangers to artificial intelligence. Every day they use AI-powered platforms like ad engines, third-party management tools, and copywriting software. But with ChatGPT as the new bot in town, there's not the same old "control-for-automation" trade they're used to. In this article, learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity, or creativity.

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The views and opinions expressed in Marketing Futures Pulse are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA.

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