Search Marketing Knowledge Center

Nonprofits Are Jumping on the AI Bandwagon

Social Impact April 29, 2024

A majority of nonprofits say they now use some type of AI, but they seek more dialogue and understanding about the burgeoning technology's limitations.

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Text Marketing: Highly Regulated and Needs Permission

Ethics Issue Alerts April 23, 2024

Consumers are likely to believe that the texts received are legitimate and from a trusted source. Unfortunately, consumers have been inundated with so-called unwanted “robocalls” and “robotexts” over many years.

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AI Campaigns and Case Studies

Industry Insights March 29, 2024

Below are case studies and campaigns that successfully utilized AI.

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AI in Customer Experience: Beyond Chatbots

POVs March 13, 2024

Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

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The AI Wave Has Creatives Drowning in “What Now?”

Industry Insights November 7, 2023

The question of where AI fits in the creative world has spiked a fever – a frenzy of curiosity for performance marketers everywhere. But this open question chews at the professional mind geared for performance, especially when it comes to imagining the future of jobs and how people actually work.

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Preserving Brand Authenticity Amid Generative-AI Powered Misinformation

Industry Insights November 6, 2023

Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever.

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Generative AI: Let’s Reimagine What’s Possible

Industry Insights November 2, 2023

According to Bombora Company Surge, interest in AI topics remains strong. Intent data in the graph below show that one of the AI topics that has sparked the greatest increase in interest in recent months is AI content creation, as marketers look for powerful ways to apply generative AI to their workflows.

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Prompt Like a Champ: Best Practices for Generative AI Prompts

POVs October 30, 2023

Marketing Futures podcast host and ChatGPT power user Michael Berberich shares his key tips to help you create the perfect AI prompt.

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A New Digital Age Has Begun: Are You Ready for The Fourth Wave of Advertising?

Industry Insights October 3, 2023

I have to admit surprise at how generative AI has so quickly grabbed everyone’s attention in 2023. Clearly, AI’s growing importance in advertising is undeniable, and I look forward to how it will shape our industry in the coming months and years. At the same time, we are on the cusp of an important shift that I predict will have more immediate consequences for our business.

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AI Partnerships: Looking Beyond the Creative Unions

Industry Insights September 5, 2023

There is a huge amount of excitement surrounding the latest marketing fixation, AI, and for good reason. It offers a wealth of opportunity, from simple fact-finding hacks through to content creation, most of which professionals are only just beginning to realize.

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AI in Direct Mail Marketing

Industry Insights August 28, 2023

The concept of AI goes back more than 70 years. It is considered a general term for complex computing. In 2017, Gartner Group predicted that 87 percent of AI projects would never generate any ROI. Their estimates have continued to suggest 50 percent failure in the report, Gartner Predicts Half of Finance AI Projects Will Be Delayed or Cancelled By 2024. (Gartner Predicts Half of Finance AI Projects Will Be Delayed or Cancelled By 2024).

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AI Marketing and Ethics Issues: Bias, Privacy, Transparency, and More

ASK Answers August 23, 2023

What ethical risks and issues come along with using AI (Artificial Intelligence) in marketing?

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3 Lessons from ChatGPT’s Reimagining of Budweiser’s "Whassup" Campaign

Industry Insights August 17, 2023

The advertising industry has always been chasing and debating the latest shiny object, and generative AI — cue the chorus of angels — may now be the shiniest of them all, despite the fact that it’s been around for years.

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AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy

Industry Insights August 7, 2023

As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.

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Four Pillars of Holistic Personalization in the Age of AI and ChatGPT

Webinar Rewinds August 2, 2023

Even with an ample amount of data armed with advanced segmentation and targeting technologies, holistic personalization has been a difficult goal to achieve for most marketers. In this webinar, learn how AI technology can help make this a reality.

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7 Marketing and Advertising Predictions for 2024

Industry Insights July 31, 2023

The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50 years.

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This Indian Coffee Brand Promoted Gender Equality with a Short-Form Video Series and Chatbot

Smarties Awards July 24, 2023

Indian coffee brand Bru promoted gender equality in marriages through a series of short-form OTT videos and the innovative use of a chatbot on WhatsApp.

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How UltraTech Created an Alert Mechanism to Cement its Position as the No. 1 Cement Brand in India

Smarties Awards July 24, 2023

UltraTech Cement deployed a disruptive omnichannel campaign, integrating its brand message across various digital platforms and partnering with leaders in the rural Indian community to reinforce its position as the No. 1 cement brand in India.

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Enhancing Shopper Marketing with Artificial Intelligence

Partner Content July 20, 2023

Artificial intelligence can help retailers stay agile while making it easier for marketers to reach customer, but using AI to its full potential will require companies to reimagine their business models and existing workflows. Now is the time for businesses of all sizes to start thinking about their AI marketing strategy.

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