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Search returned: 47 document(s).
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Apple Rolls Out Next Generation of Apple Intelligence and Siri AI
Marketing News June 9, 2026Apple unveils a redesigned Siri AI at its Worldwide Developers Conference, bringing on-device context awareness and cross-app task support to its platforms.
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AI and Generative AI in Marketing
ASK Answers May 1, 2026How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?
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Report: Ad Spending Wasted on Invalid Traffic Reaches $63 Billion
Marketing News January 21, 2026The average invalid traffic rate across all media channels combined is 8.5 percent — or $63 billion lost to invalid traffic — according to "The Global Invalid Traffic Report 2026" released on Tuesday by Lunio. That figure is expected to grow significantly this year amid the ongoing rise of AI agents and bot traffic.
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As Machines Talk, Marketers Are Starting to Listen
B2B January 14, 2026It's a window into the not-too-distant future of marketing. No dashboards. No manual switches, prompts, or interventions. Systems speak and act almost entirely on their own, thanks to machine-to-machine, which is poised to change how marketers strategize, plan, and measure their ad campaigns.
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Marketers Need a New Scorecard for Zero-Click Search
Trends and Technology October 31, 2025Search engines fueled by artificial intelligence, or zero-click search, are starting to eclipse traditional search. That's leading marketers to reevaluate their search engine optimization strategy from keyword-stuffing to context-crafting.
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GEO Is the New SEO
Trends and Technology October 29, 2025Generative engine optimization (GEO), a digital marketing strategy centered on ensuring a brand's name is featured in the top answers provided by platforms such as ChatGPT, Claude, Google Gemini, and other large language models, is starting to accelerate throughout the marketing and ad sector.
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How Samsung Engaged Users Through AI
Smarties Awards August 26, 2025Samsung Electronics Türkiye’s campaign introduced the Galaxy S24 series through a live-streamed event and an AI-driven chatbot that went beyond digital and extended to an in-store activation.
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Google Markets an AI Tool with Creator Halloween Experience
Smarties Awards August 25, 2025Google leveraged creators to market its AI tool during a Halloween experience.
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Medidata’s AI Chat Sparks More Than 300 Live Leads
B2 Awards July 7, 2025Medidata Solutions revamped its digital experience with B2C-inspired website personalization and real-time web chat, driving a 49 percent increase in its marketing pipeline and drastically reducing lead response time, all while improving visitor engagement and user satisfaction.
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Identity Crisis: B2B Marketers Are Not Ready to Combat Deepfakes
B2B April 23, 2025The technology behind deepfakes — in which someone uses manipulated content online for malicious aims — has been coalescing for years and is now encroaching on the B2B field. According to a recent survey, most B2B CMOs are ill-prepared to deal with it.
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Creative Automation
ASK Answers March 20, 2025How can my brand optimize the creative process using automation?
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Amazon Launches the Next Generation of Alexa
Marketing News March 4, 2025Amazon last week announced that it would soon roll out Alexa+, a new generation of its voice assistant powered by generative AI. The upgrade, which features more personalization tools, is designed to help consumers make purchases more seamlessly than ever.
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Scaling Chaos: Why Codifying Your Brand Is Vital for Survival in the Age of Gen AI
Leading Edge January 8, 2025Generative AI has the power to scale the success of a well-defined brand, and for those brands it will be truly transformative for all the right reasons. But it can also have the opposite effect on weaker brands, potentially exposing or highlighting flaws. Whether AI helps your brand soar or stumble depends hugely on how well you’ve codified it.
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As ChatGPT Turns Two, Have Marketers Bought into the AI Hype?
Leading Edge January 6, 2025As AI becomes faster and more advanced, marketers can run queries and develop campaigns much easier on user interfaces using natural language, simplifying activities and removing their reliance on platform experts to do this.
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Will SearchGPT Milk Google’s Search Cash Cow?
Leading Edge November 14, 2024When ChatGPT was launched in November 2022, many felt that Google Search had finally met its match. However, in the first six months after the launch of ChatGPT, Google Search gained market share versus Bing, powered with AI from ChatGPT developer OpenAI.
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L’Oréal: Future Fit for Future Growth
Event Recaps October 23, 2024L’Oréal Groupe uncovered the key catalysts for future growth and detailed its strategy to augment marketing with creativity, founded on a strong digital and tech core.
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L’Oréal: Future Fit for Future Growth
Conference Session Videos October 23, 2024In this video, Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal Groupe uncovered the key catalysts for future growth and detail their strategy to augment marketing with creativity, founded on a strong digital and tech core.
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Marketing News Quiz for October 12, 2024
Marketing News Quiz October 12, 2024In this week's marketing news quiz: thirteen states and D.C. sue TikTok, a media company teams up with OpenAI, an update to the Mountain Dew logo, and more.
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This Ice Cream Brand Leveraged Astrology with Its Campaign, Cornetto Love Star
Smarties Awards September 30, 2024Unilever’s primary strategic objectives were twofold: to increase brand awareness and to deepen consumer engagement. The company aimed to connect with its audience on a more personal level by tapping into the astrology trend, which has a broad appeal.
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Elidor Leverages Generative AI To Create an Immersive Monument in Support of Young Turkish Women
Smarties Awards September 30, 2024After the February 2023 Turkish earthquake, Elidor launched a program to support young women and encourage them to share artistic renditions of solidarity, culminating in an immersive out-of-home art installation in Istanbul.
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