Nostalgia Marketing: A Powerful Source of Emotion | Industry Insights | All MKC Content | ANA

Nostalgia Marketing: A Powerful Source of Emotion

Nostalgia is in right now — and perhaps this is partly a reaction to the ever-evolving technocentric landscape we live in. Familiarity can be comforting and a source of positive memories from the past; so, in many ways, it’s unsurprising that brands are harnessing nostalgia to evoke joy and connection for beloved brands, aesthetics, experiences, and media.