Here's How to Reduce the Carbon Cost of Your Digital Campaigns | Industry Insights | All MKC Content | ANA

Here's How to Reduce the Carbon Cost of Your Digital Campaigns

The holidays are coming. And you know what that means: lots of presents, festive drinks, family fights over the dinner table, and erm, the amount of greenhouse (GHG) emissions going up. So, how can digital advertisers stay off the naughty list and reduce the carbon emissions generated by their holiday ads without sacrificing performance? Well, here are our suggestions.