Beyond Profit Podcast: Creating Real Human Connection

The technology we count on today to stay connected is both a blessing and a curse. On one hand, it allows us to live our lives more effortlessly and efficiently. But on the other, technology has replaced real human connection.

Inspiring people to connect in a more meaningful way is core to the marketing and branding efforts at Cox Communications, the largest private telecom company in the U.S. Behind the work of Gaston Vaneri, SVP of brand, Cox is bringing people closer together to build a better future through broadband applications and services.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Gaston joins host Ken Beaulieu to discuss Cox's brand positioning and how it's bringing people closer and changing the reputation of the telecom industry.

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