These Award-Winning Campaigns Engaged Asian Americans
Immigrant and acculturated minority communities can often encounter challenges in a culture that isn’t altogether familiar, or at least hospitable. Although marketers may not be the first people whom you would expect to raise their hands to combat these ills, the 2024 Multicultural Excellence Awards shined a spotlight on practitioners of our trade who did just that, helping to bring those of Asian descent more fully into the fold in their North American homes.
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