Mattel’s Journey Beyond Decoupling | Event Recaps | All MKC Content | ANA

Mattel’s Journey Beyond Decoupling

Meritxell Guitart, president of Hogarth Americas, Barry Jones, CEO of Hogarth Worldwide, and Crystal Ryu, associate manager of global procurement at Mattel, Inc., discussed Mattel’s journey beyond decoupling, along with some examples of how the brand was able to reach customized solutions to various business problems.