Hennessy: Reinventing a Classic for a New Generation of Consumers | Event Recaps | All MKC Content | ANA

Hennessy: Reinventing a Classic for a New Generation of Consumers

Rodney Williams, senior vice president, Hennessy USA at LVMH Louis Vuitton Moët Hennessy, shared the success story of the brand’s growth and rebranding through a strategic marketing and advertising campaign aimed at millennial minority men.