iShares' Social Media Evolution | Event Recaps | All MKC Content | ANA

iShares' Social Media Evolution

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, and Joseph Adams, social media coordinator, U.S. iShares, BlackRock, shared iShares’ evolutionary journey in social media, along with a discussion of how it established a weekly digital dashboard to manage campaigns and build its business.