Turning Trash into Jet Fuel? How United Is Leveraging Green Initiatives to Build Better Campaigns
Executive Summary
Maggie Schmerin, managing director and head of global advertising and social media at United, explains how she and her team are working to get the message out about some of the airline's green initiatives, like its quest to turn garbage into jet fuel or its investment in a massive carbon sequestration program. Catch Maggie's full appearance on the Beyond Profit Podcast.
Source
"United Airlines Takes Off with Purpose." Guest: Kate Short, Maggie Schmerin, managing director and head of global advertising and social media at United. The Beyond Profit Podcast, 6/14/22.
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