Ignoring the Silver Economy is Getting Costly for Marketers
Executive Summary
Despite possessing massive spending power, the 50-plus crowd — or the so-called "silver economy" — has long been ignored by brands and advertisers. On the first-ever Champions of Growth podcast POV, host Matthew Schwartz explains why advertisers who ignore the silver economy in favor of chasing younger generations do so at their own peril, causing them to leave both revenue and growth potential on the table.
Source
"Ignoring the Silver Economy is Getting Costly for Marketers." Champions of Growth Podcast, 1/30/23.
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