Four Tips for Discovering Your Own Brand Purpose
Executive Summary
With research showing that 75 percent of brands could disappear tomorrow without consumers batting an eye, the need for a brand purpose is greater than ever. However, coming up with a powerful purpose that is authentic to your brand and speaks to consumers can be very difficult. To make the process a little easier, Beyond Profit host Ken Beaulieu shares four tips that will simplify the purpose discovery process.
Source
"Four Tips for Discovering Your Own Brand Purpose." Beyond Profit Podcast, 3/8/23.
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