Three Tips for Brands That Want to Take a Stand
Executive Summary
With its ban on tobacco products, CVS has proven that giving up short-term revenue dollars in favor of a bigger purpose can be quite profitable long-term. Beyond Profit host Ken Beaulieu explores what has happened for CVS since it took a stand against tobacco in 2014 and outlines three ways marketers can do the same for their own brands.
Source
"Three Tips for Brands That Want to Take a Stand." Beyond Profit Podcast, 4/24/23.
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