Taming the MarTech Stack
Executive Summary
Many marketers seem to suffer from the dreaded set it and forget it syndrome when it comes to managing the tech stack. But with a new shiny toy popping up seemingly every month in the MarTech space, it's hard to blame marketers for being stuck in stasis. All hope is not lost, however, as Champions of Growth host Matthew Schwartz provides some key tips and building blocks for marketers to get the most out of their technology.
Source
"Taming the MarTech Stack." Champions of Growth Podcast, 4/12/23.
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