Are NFTs the Future of Customer Loyalty Programs?

Executive Summary

After a tumultuous few months as the new hot trend, NFTs have seemingly slipped out of the public consciousness as quickly as they appeared. However, as dead in the water as they may seem, NFTs — and the technology that they're built on — still offer brands an enticing opportunity to deepen customer relationships and drive brand loyalty.


"Are NFTs the Future of Customer Loyalty Programs?" Marketing Futures Podcast, 5/18/23.

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