How Marketers Can Reel in Customers with In-Theater Advertising
Executive Summary
Movie theaters have long been a viable vehicle for brands to effectively showcase their products and services. And though the rise of streaming has made theaters seem old-fashioned, advanced measurement technology shows that silver screen ads have a lasting impact, as long as you know how to properly leverage the medium.
Source
"How Marketers Can Reel in Customers with In-Theater Advertising." Champions of Growth Podcast, 1/19/24.
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