The Rise of Predictive Analytics in Marketing Strategy
Predictive analytics, powered by AI, are becoming an indispensable tool in a marketer's arsenal. The Marketing Futures podcast host Mike Berberich examines how businesses can leverage AI to predict trends, customer behaviors, and market shifts and use these insights to develop more personalized and powerful marketing campaigns.
Source
"The Rise of Predictive Analytics in Marketing Strategy" Marketing Futures POV, 4/22/24.
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