Why Brand Purpose Can’t Work If It Ignores Social and Environmental Issues


Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit, explains why economic and social issues are intrinsically linked. It is for this reason, Thompson argues, that brands must consider themselves an organ of society and work to contribute positively to social, environmental, and economic change.

For the full Beyond Profit podcast with Anne Bahr Thompson, click here.

Source

"The Rise of Purpose 2.0." Beyond Profit Podcast, 10/9/22.

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