How to Take Your B2B Company from Nice-to-Have to Need-to-Have

Executive Summary

Is your company a nice-to-have or a need-to-have? That's the question Edelman's Joe Kingsbury says every B2B company must ask themselves. If your brand feels more like a nice-to-have, then there's some work to do. Kingsbury offers some advice for B2B marketers facing that reality, including an interesting perspective on how to approach creating thought leadership content that will move the needle.

For the full conversation with Joe Kingsbury, click here.


"The State (and Future) of B2B Thought Leadership, with Joe Kingsbury of Edelman Business Marketing." Marketing Futures Podcast, 3/21/23.

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