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  • Balance Sheet Template

     Tools   January 21, 2024  

    Use this Key Assumptions Validation Workbook to organize how you will systematically validate your key assumptions related to your startup business model and assess the risks and develop contingency plans in the event that your assumptions prove incorrect.

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  • Brand Marketing Agency RFP Template

     Tools   January 21, 2024  

    You need to create an RFP for selecting a brand marketing agency regarding specific projects for your organization.

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  • Business Strategy Plan Template

     Tools   January 21, 2024  

    Use this template to quickly document your strategic plan.

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  • Cash Flow Forecast

     Tools   January 21, 2024  

    Use this template and to monitor forecasted and actual cash flow.

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  • Advertising Calendar and Budget Template 2024

     Tools   January 1, 2024  

    Use this to organize your advertising campaigns. Track media types, due dates, and budget info.

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  • Content Marketing Editorial Calendar 2024

     Tools   January 1, 2024  

    Use this calendar template to keep track of your content marketing and distribution efforts.

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  • Editorial Calendar Template 2024

     Tools   January 1, 2024  

    A report to track editorial calendar opportunities and their associated deadlines.

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  • Marketing Calendar Template 2024

     Tools   January 1, 2024  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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  • Project Management Portfolio 2024

     Tools   January 1, 2024  

    Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.

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  • ABM Account Plan Canvas

     Tools   January 1, 2024  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • Six Lessons in Purposeful Marketing from 2023

     POVs   December 10, 2023  

    Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.

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  • David Baldwin, Co-Founder of Ponysaurus Brewing, Talks Brand Purpose

     Industry Insights   August 21, 2023  

    As emerging media and marketing channels continue to explode, it is paramount for brands to curate authentic and engaging ways to connect with audiences. Observing audience behavior and cultural trends demands more agile marketing and begs the question: How can marketers ensure their brands are showing up at the right time, in the right place, and on-tone in this evolving climate?

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  • Business Leaders Who Involve Employees in Decision Making Perform Better on Retention

     Podcast Clips   August 15, 2023  

    Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.

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  • Why the Advertising Industry Needs Standards on Spammy "Made for Advertising" Sites

     Industry Insights   August 2, 2023  

    If you’ve been on the internet over the past two decades you’ve seen the headlines: “The 25 Hilarious Beach Photos That Raise Eyebrows;” “Your IQ Is 140 If You Can Name 10 Of These People;” or maybe, “Heart Surgeon Begs Americans: ‘Stop Doing This to Your Avocados.’”

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  • Why Aren’t More Marketers Growth Hacking?

     POVs   July 12, 2023  

    Marketing Futures podcast host Mike Berberich explains exactly what growth hacking is, how it works, and how any marketer can implement it into their overall marketing mix to drive growth.

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  • Surviving Inflation

     Knowledge Partners   June 14, 2023  

    This white paper from Ekimetrics looks back at the major disruptions and changes that inflation is causing in order to use data science to strengthen pricing power and promotional strategy.

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  • B2B Tips for Marketing in an Economic Downturn

     Event Recaps   June 6, 2023  

    Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.

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  • B2B Tips for Marketing in an Economic Downturn

     Conference Session Videos   June 6, 2023  

    In this video, Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.

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  • Deloitte Presents the 2023 Global Marketing Trends: Resilient Seeds for Growth

     Webinar Rewinds   May 10, 2023  

    The threat of economic instability forces difficult decisions — but these same difficulties also present CMOs with an opportunity to drive growth. This webinar offers insight into which investments CMOs are prioritizing not only to recession-proof their companies, but to drive growth above and beyond recession.

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  • Tracking Inflation: 2022-2023

     Money Slides   May 9, 2023  

    Marketing data provider Wiland graphs the recent and dramatic fluctuations in the prices of staple goods in the U.S.

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