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  • Report: Most U.S. Adults Concerned About Gas Prices

     Marketing News   June 3, 2026  

    Rising gas prices and tariff concerns are reshaping how Americans spend, travel, and plan. A new Reach3 Insights study finds 78 percent of U.S. adults report negative feelings about the economy, signaling a shift in consumer behavior that could affect brand strategy.

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  • Morning Consult on Uncertain Consumers and the AI Paradox

     Event Recaps   February 9, 2026  

    Morning Consult used its always-on data engine to unpack the forces defining the 2026 consumer — a narrowing income divide, heightened price sensitivity, geopolitical complexity, and the rapid acceleration of AI adoption that is reshaping attitudes faster than behavior.

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  • Advertising Calendar and Budget Template 2026

     Tools   January 1, 2026  

    Use this to organize your advertising campaigns. Track media types, due dates, and budget info.

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  • Content Marketing Editorial Calendar 2026

     Tools   January 1, 2026  

    Use this calendar template to keep track of your content marketing and distribution efforts.

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  • Editorial Calendar Template 2026

     Tools   January 1, 2026  

    A report to track editorial calendar opportunities and their associated deadlines.

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  • Marketing Calendar Template 2026

     Tools   January 1, 2026  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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  • Project Management Portfolio 2026

     Tools   January 1, 2026  

    Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.

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  • Balance Sheet Template

     Tools   January 1, 2026  

    Use this Key Assumptions Validation Workbook to organize how you will systematically validate your key assumptions related to your startup business model and assess the risks and develop contingency plans in the event that your assumptions prove incorrect.

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  • Brand Marketing Agency RFP Template

     Tools   January 1, 2026  

    You need to create an RFP for selecting a brand marketing agency regarding specific projects for your organization.

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  • Business Strategy Plan Template

     Tools   January 1, 2026  

    Use this template to quickly document your strategic plan.

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  • Cash Flow Forecast

     Tools   January 1, 2026  

    Use this template and to monitor forecasted and actual cash flow.

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  • ABM Account Plan Canvas 2026

     Tools   January 1, 2026  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • Holiday Spending Up — In This Economy? | On Scope

     Podcast Clips   November 4, 2025  

    On Scope host Mike Berberich and show producer Ryan Dinger discuss an Adobe forecast that shows 2025 holiday spending will be up a 5.3 percent over 2024, sharing thoughts about how marketers might take advantage of this apparent spending windfall.

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  • Kantar's Formula for Building Strength in Uncertain Times

     Conference Session Videos   October 5, 2025  

    In this video, Kantar shared insights from its Blueprint for Brand Growth, highlighting three growth accelerators and three behaviors that strong brands have in common and which activities make the biggest difference.

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  • Kantar Reveals the Formula: How Brands Build Strength in Uncertain Times

     Event Recaps   September 22, 2025  

    Kantar shared insights from its Blueprint for Brand Growth, highlighting three growth accelerators and three behaviors that strong brands have in common and which activities make the biggest difference.

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  • How Brands Should Navigate Recession Anxiety on Social Media

     Leading Edge   June 19, 2025  

    Learn tips for how to resonate with consumers’ economic anxiety on social media from Paul Greenwood, Global Head of Research and Insight at We Are Social.

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  • Ad Industry Sheds Jobs for the Fifth Straight Month

     Marketing News   May 5, 2025  

    In an ongoing and ominous trend for the marketing industry, U.S. employment in advertising, PR, and related services fell by 900 jobs in April, dropping for the fifth month in a row.

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  • Report: U.S. Digital Ad Spend Hit $259 Billion in 2024, a New Record

     Marketing News   April 18, 2025  

    Revenue for the digital advertising industry reached $259 billion in 2024, a 15 percent year-over-year increase from 2023, according to a new report from the Interactive Advertising Bureau and PwC. The U.S. presidential election cycle and the Summer Olympics in Paris helped fuel the boost in spending.

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  • New Tariffs Stir Economic Uncertainty

     Marketing News   April 3, 2025  

    New tariffs, announced Wednesday on what President Trump pegged Liberation Day, include a baseline duty of 10 percent on imports from all countries and larger so-called "reciprocal tariffs." A 20 percent broad tariff would cost the average consumer $3,400 to $4,200 a year, according to the Yale Budget Lab, as people start to tighten their belts and brace for higher costs on imported goods.

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  • Going Dark: The Consequences of Pausing Ad Spend

     ASK Answers   April 3, 2025  

    What happens if I pause or stop my ad spending due to extraordinary times?

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