Are Marketers Living in a Bubble?
Executive Summary
Do marketers live in a bubble that has caused them to become detached from the common man? That's what Emmanuel Probst, the global lead of thought leadership at Ipsos, believes. On Beyond Profit, Probst suggested marketers — who often live in big cities and find value in ads that ultimately don't connect with the audience — have lost touch with "real people," and he provides a compelling data point to back up his claim.
For the full conversation with Emmanuel Probst, click here.
Source
"Inspire a World-Class Workplace Culture." Beyond Profit Podcast, 3/28/23.
You must be logged in to submit a comment.