Brands Need to Stop Catering to the Vocal Minority on Sustainability
Executive Summary
There have been a few recent instances of brands receiving some backlash for taking a stand on a social issue. Joyce Parente, VP of marketing solutions at The Guardian US, says that brand leaders can't let these isolated instances of backlash affect how they operate their businesses, particularly on issues as critical to society as sustainability. In fact, Parente says, there is plenty of data to suggest that doing the right thing on sustainability will put your brand in the good graces of the vast majority of consumers, regardless of how the lunacy fringe reacts.
For the full podcast discussion, click here.
Source
"Activating Purpose with Trusted Media Platforms." Beyond Profit Podcast, 6/20/23.
You must be logged in to submit a comment.