This Is the Biggest Reason Why Marketers Still Struggle with Content Strategies
Executive Summary
More than a lack of cohesion with the rest of the organization, marketers continue to struggle with content marketing strategies because buyers' consumption habits are evolving rapidly. That's according to Jim Williams, CMO at Uptempo, who pointed to new channels like TikTok and emerging technologies like AI, which both make it difficult to develop, implement, and maintain a long-term content strategy.
For the full podcast discussion with Jim Williams, click here.
Source
"Cutting Through the Fog of Marketing." Champions of Growth Podcast, 6/28/23.
You must be logged in to submit a comment.