Do Millennials and Gen Z Have to Save B2B Branding?
Executive Summary
As the lines between B2B and B2C become more and more blurred, content marketing and entertaining customers has never been more crucial for business marketing. Still, the industry lags behind its B2C counterparts on this front. Is this going to be the trend until millennials and generation Z are in charge? Doug Novak, managing director of business and industrial markets for the B2B practice at Google, shares his perspective.
For the full podcast discussion, click here.
Source
"Can B2B Brands Shift to a Full-Funnel Marketing Strategy." Champions of Growth Podcast, 11/15/23.
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