More People Embrace Branded Social Efforts When They Avoid Activist Language
Peter Bardell, cofounder of Revolt, has spent a lot of time studying purpose and its effect on consumer perceptions of a brand. One of his key conclusions? Brands are more likely to find success with their social efforts when they use "centrist" language and avoid more inflammatory activist terms. He shared a few examples of how this works during his appearance on the Beyond Profit podcast.
For the full podcast discussion, click here.
Source
"More People Embrace Branded Social Efforts When They Avoid Activist Language." Beyond Profit Podcast, 4/10/24.
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