How Wendy’s Became a Top Streamer on Twitch | Conference Session Videos | Event Video | All MKC Content | ANA

How Wendy’s Became a Top Streamer on Twitch

In this video, Wendy’s outlined the key questions its brand marketers and their agency partners asked themselves when developing a strategy and creative for introducing the brand on Twitch in a way that would grab consumer attention and lead to tangible business success.