Leaving Discounts Behind: Re-Balancing Brand and Discount | Conference Session Videos | Event Video | All MKC Content | ANA

Leaving Discounts Behind: Re-Balancing Brand and Discount

In this video, learn how Eddie Bauer successfully pivoted away from an “always on sale” pricing strategy to a full-price, brand-forward strategy while increasing sales, conversion, and margin utilizing customer data, strategic promotions, and email.