Hilton: Turning Influencer Marketing into Authentic Storytelling | Webinar Rewinds | Event Video | All MKC Content | ANA

Hilton: Turning Influencer Marketing into Authentic Storytelling

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Executive Summary

Learn how marketers can maximize their budgets by working with smaller, niche influencers who can tell their brand's story. Megan Shores, brand marketing at Curio Collection by Hilton, explained how Curio Collection has used influencers to support their marketing campaigns. In this webinar, learn how to choose, vet, and brief influencers.

Speaker:
Megan Shores
Manager, Brand Marketing
Curio Collection by Hilton

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