Executing the Big Idea Through to the Point of Purchase | Conference Session Videos | Event Video | All MKC Content | ANA

Executing the Big Idea Through to the Point of Purchase

In this video, speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.