Not All Influence Is Legit: A Data-First Approach to Influencer Marketing | Conference Session Videos | Event Video | All MKC Content | ANA

Not All Influence Is Legit: A Data-First Approach to Influencer Marketing

Fullscreen’s Chris Bower delivered a state-of-the-state on the influencer industry, a walkthrough of how to spot follower fraud, and a tutorial on using a data-first approach to ensure audience integrity.