2019 Influencer Marketing Conference

Influencer marketing is projected to be a $10 billion industry by 2020 (AdWeek). More and more marketers are investing in it at higher and higher levels, increasing their influencer budgets, and reporting that the quality of customers and traffic from influencer marketing is better than other sources. Yet it continues to operate within a complex, rapidly-evolving ecosystem with rising levels of fraud, changing social media algorithms, and complex attribution and measurement.

The ANA’s 1 ½ day Influencer Marketing Conference is designed to help marketers capitalize on its ROI while expertly navigating its hurdles. The event will feature top brand case studies, in-depth discussions on influencer issues including fraud and measurement, the latest from the platforms and the FTC, leading influencers, the hottest new tools, trends, & technologies, and opportunities to network with the foremost industry leaders.

IMPORTANT NOTE: 

The pre-conference on Nov. 20 will be hosted by Fullscreen at Warner Media (30 Hudson Yards, New York, NY 10001). Limited seats are available for this special, bonus half-day experience. Secure yours today when you register at: https://www.ana.net/conference/show/id/INF-NOV19.

The November 21st program will be hosted at 583 PARK AVENUE, 583 Park Avenue @ 63rdSt., New York, NY 10065.

 

when

Start: Wednesday, November 20, 2019 at 2:00pm

End: Thursday, November 21, 2019 at 4:00pm

WHERE

583 PARK AVENUE
583 Park Avenue @63rd Street
New York, NY 10065

The pre-conference on Nov. 20th will be hosted by Fullscreen at Warner Media (30 Hudson Yards, New York, NY 10001). Limited seats are available. The November 21st program will be hosted at 583 PARK AVENUE, 583 Park Avenue @ 63rdSt., New York, NY 10065. The ANA has not negotiated a special rate for this conference but you may find a list of suggested hotels here.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Conference Registration (Please also confirm if you will be attending the kickoff session on 11/20/19 under REGISTRANT EVENTS below) Client-Side Tier $595 Platinum Tier $595 Gold Tier $695 Silver Tier $745 Individual N/A Nonmember $895
Registrant Events
Influencer Conference Kickoff (This pre-conference kickoff session will take place on November 20, 2019 from 2:00pm to 5:15pm. Location: Warner Media at 30 Hudson Yards New York, NY 10001 in the River Room.) Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember $0


Agenda

This program is in development and the following sessions are confirmed:

HOW VOLVO DRIVES INFLUENCE

In this session, learn the keys to why Volvo’s relationships with lifestyle micro-influencers have been so successful, how Volvo combats influencer fraud, and how Volvo leverages social listening and the power of community to respond to negative engagement.

Erin Silver
Head of Social Media
Volvo Car USE 
___________________________________________________________________

SALLIE MAE INFLUENCES WITH RAPPER DEE-1

In this session, Tameka Easter will share how the nation’s saving, planning, and paying for college company created an in-house influencer campaign with rapper Dee-1 and leveraged Dee-1's social audience to boost brand awareness and engagement with high schoolers. Learn how the partnership was executed and how Sallie Mae measured its success.

Temeka Easter 
Senior Director, Brand Engagement
Sallie Mae

___________________________________________________________________

WILL IT CLOG? LIQUID-PLUMR WINS WITH INFLUENCERS

After five years of declining sales and reductions in its media budget, Liquid-Plumr's brand and business were suffering. They needed a campaign that would stand out to consumers and demonstrate the product's power. "Will It Clog?" (Winner of the 2019 Gold REGGIE Award for Influencer Marketing) was an integrated campaign powered by 2 outrageous YouTube influencers that not only trended on YouTube but delivered across all metrics and revolutionized the way that the category approached advertising.

Bryan Clurman
Brand Engagement
Clorox

Gabe Gordon
Co-Founder
Reach Agency

___________________________________________________________________

AVOIDING LEGAL PITFALLS IN INFLUENCER MARKETING

Learn about the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation of influencer marketing. This session will equip marketers with best practices and dos and don’ts for compliant influencer marketing and share the latest legal trends in influencer marketing.

Laura Brett
Director
National Advertising Division (NAD)

Allison Fitzpatrick
Partner, Advertising, Marketing & Promotions
David & Gilbert LLP

Libby O'Neill
Advertising Lawyer 
Leob & Leob

___________________________________________________________________

NOT ALL INFLUENCE IS LEGIT: A DATA-FIRST APPROACH TO INFLUENCER MARKETING

A recent study in Adweek estimated that advertisers will lose $1.3B to fraud in 2019. To avoid this risk, it’s clear that marketers need a greater understanding of influencer marketing and best practices we can implement to ensure that we are engaging with legitimate creators with verified audiences. Join Fullscreen’s Chris Bower for a state-of-the-state on the influencer industry, a walkthrough of how to spot follower fraud, and a tutorial on using a data-first approach to ensure audience integrity.

Chris Bower
Vice President, Brand Partnerships 
Fullscreen

More speakers will be added shortly and session dates and times will be posted soon.

TIME EVENT DETAILS LOCATION
Wednesday, November 20, 2019
1:30pm
- 4:30pm
Registration Hours

Warner Media (River Room)
2:00pm
- 5:15pm
General Sessions

Thursday, November 21, 2019
7:00am
- 4:00pm
Registration Hours

583 PARK AVE
8:00am
- 9:00am
Breakfast

9:00am
- 11:45am
General Sessions

11:45am
- 12:45pm
Luncheon

12:45pm
- 4:00pm
General Sessions


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50 percent refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for "no shows."
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.