Artificial Intelligence De-mystified: How Models and Data Work Together for Success | Conference Session Videos | Event Video | All MKC Content | ANA

Artificial Intelligence De-mystified: How Models and Data Work Together for Success

Join Tim Delles, Senior Marketing Manager at Orvis, as he takes you under the hood of AI and machine learning strategies in his email marketing programs. With Salesforce, they'll explore how with the right model, your own data can drive send-time optimization, subject line analysis, and even personalized content selection for each subscriber.