ANA Marketing Futures Podcast

We've said it before, and we'll say it again: if you aren't actively, deliberately diversifying your workforce and partnerships, you're falling behind, and quickly. Our guest today is a specialist in helping brands live their ideals. New York & New Jersey Minority Supplier Development Council's Terrence Clark gives us the scoop on how brands can not only diversify their organization, but the industry at large.

For part two of our Tech for Good series, we travel all the way to New Zealand to experience the Kupu app with Colenso BBDO's Dan Wright. Kupu uses AI-powered machine learning to identify objects in pictures and translate them into te reo, the language of the indigenous Maori people.

In the first of our two-part series on Tech for Good, Corinne Feight and Kristen Bell (not that one) join us in the Marketing Futures Podcast studio to discuss "See Sound," a product for the deaf and hard of hearing powered by machine learning that listens for common household sounds (glass breaking, children crying, etc.) and sends a notification to their phone to alert them.

Social media can be an ugly place, particularly for marginalized groups. Case in point: Facebook's autocomplete function when typing "Mexicans are" in the search bar revealed very negative results that did not reflect the truth about Mexican culture. Our guests today joined creative forces to change that, purely through organic posting of social media content that celebrated Mexican culture and people.

On today's episode — hold on, I'm on mute, sorry. Anyway, on this episode we're talking remote work with Russ Perry, founder and CEO of Design Pickle. Russ's company staffs 400, yet only a small handful live near company HQ in Scottsdale, AZ. Listen on to hear how Russ has created a virtual company culture that literally spans the globe.

Are you Slytherin or Hufflepuff? If that question made any sense to you, you're immersed in at least one "world" of imagination. But from Game of Thrones to The Avengers, worldbuilding has taken center stage. What can brands learn from these expansive creative properties? We asked that very question to our guests from Wild Card.

"Innovation" is our guest's middle name [citation needed]. Lucid's Ted McConnell joins the podcast to share learnings from his time at the helm of CPG giant P&G's programmatic platform to his current work at one of the fastest growing tech companies in the industry.

One minute, they're a foodie micro-influencer with a small but dedicated following. The next, they're your brand's worst nightmare. We're talking brand safety and influencer marketing today on the pod with guests Richard Plansky and Benedict Hamilton of Kroll.

If you're still struggling with digital transformation, you're not alone. That's why we invited today's guest, author of The Digital Helix Chris Ahrons, explains what brands can do to imbue "Digital DNA" into their organization.

We're living in a wide world of possibilities today on the Marketing Futures Podcast. Dr. Joesph Riggio, an expert on cognitive and neuroscience, breaks down why "FOMO" might work in the short term, but "possibility-based marketing" is the way to grow your brand for the future.