Business-to-Business (B2B)

How can I align my marketing and sales departments to improve leads and revenue?

Our B2B Data Management Maturity Model was designed to help organizations by providing a road-map for improving their Data Management efforts and capabilities.

Read this How-To Guide to learn what B2B Display Advertising is and how B2B Display Advertising can benefit your organization.

A guide to help you understand the key features of Instagram that are useful to businesses.

Whether creating brand awareness, garnering buzz for a new product, or modernizing brand identity, there are many reasons B2B companies differentiate themselves from the competition and remind their consumers that their offerings are in fact the most valuable within their industry. Below are campaigns that excelled at engaging the right audiences at the right time.

How are B2B marketers utilizing artificial intelligence in their marketing efforts?

Demand Metric’s John Follet shares tips for getting the most out of the 2025 ANA Impact Pulse Report.

Medidata Solutions revamped its digital experience with B2C-inspired website personalization and real-time web chat, driving a 49 percent increase in its marketing pipeline and drastically reducing lead response time, all while improving visitor engagement and user satisfaction.

To build a B2B business within a legacy B2C model, Carhartt is guided by a north star to address work uniforms buyers’ pain points.

Inspira Marketing shares how creating meaningful, integrated brand experiences creates meaningful relationships that drive brand loyalty, with brands leveraging experiential marketing receiving three times the word-of-mouth awareness compared to those who don’t. What’s more, consumers feel more optimistic after participating in brand activation.

How does the B2B sector approach email marketing, and how best is it handled?

As we look ahead, 2025 is primed to become a golden year for experiential marketing. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life. Inspira offers five foundational ideas to foster connection, trust, and loyalty, making the relationship between brand and consumer far more meaningful.

This guide discusses how the ins-and-outs of B2B marketing automation to ensure your organization's success as you purchase and implement a system.

As 2025 approaches, the B2B marketing landscape is primed for transformative shifts. Whether it’s the evolution of ABM, the emotional renaissance of B2B creativity, or the power of AI, the year ahead will be one where B2B marketers have the tools to re-imagine what’s possible.

With research showing B2B buyers don’t care about your business’s product or service, these relationship marketing tips from Matthew Schwartz are the only option you have for making your brand stand out from the pack.

Does sales buy into your marketing strategy? How about research and development (R&D)? Weak internal buy-in is a common obstacle to B2B marketing success.

Lydia Michael and De’Lon Dixon join host Matthew Schwartz to discuss how B2B marketers build relationships with SMBs and borrow a few pages from the consumer playbook to turbocharge their messaging.

In 2024, account-based marketing (ABM) is table stakes for B2B marketers. A tried-and-true ABM strategy is foundational for connecting with clients and prospects in a targeted, relevant way — but it’s not the only B2B marketing strategy. Setting your brand apart from the rest and driving real, sustainable growth requires more.

The B2B landscape is rapidly changing. While it may have been unheard of in the past, today's B2B brands have begun borrowing pages from B2C's creativity playbook — and succeeding. In this webinar, learn about tools to help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels.

Below are B2B companies that successfully utilized experiential marketing to increase brand awareness and affinity.