Marketing 101

DoorDash's in-house team created the Fan Coach campaign featuring legendary NFL coach Bill Belichick as the official game day advisor, delivering tough-love advice on food ordering and party hosting that generated 21.1 million consumer orders, 180 percent of goal achievement for incremental gross order value, and 262 million earned impressions.

In this video, ETS shared its vision for preparing 100 million people for the future of work by 2035, emphasizing the importance of measuring human capability. The organization is advancing the science of measurement to empower individuals and organizations to thrive in an AI-driven world.

In this video, Aquila, ANA’s cross-media measurement solution, shared how it is building a privacy-safe, advertiser-led platform to solve one of marketing’s biggest challenges: deduplicated reach and frequency across walled gardens and linear TV.

Money Unscripted marked Fidelity’s debut into the video podcast space, offering authentic financial storytelling that resonated with real people. The podcast featured everyday guests — not paid talent — sharing personal financial journeys, followed by expert insights from Fidelity professionals.

How are in-house agencies utilizing AI tools?

Aquila, ANA’s cross-media measurement solution, shared how it is building a privacy-safe, advertiser-led platform to solve one of marketing’s biggest challenges: deduplicated reach and frequency across walled gardens and linear TV.

Whirlpool's in-house agency WoW Studios created Care Profiles, an innovative social media experiment that transformed single men's dating app profiles to showcase them using Whirlpool appliances, proving that household chores are attractive and achieving 596.6 million impressions with a 426 percent increase in social engagement.

The ANA shares survey findings from its “Impact Pulse” report that illuminate the popularity of different AI use cases among marketers.

Unilever's in-house creative team U-Studio leveraged the Pencil AI platform to create an entire Breyers campaign consisting of key visuals, branding, and commercial videos, achieving 90 percent cost savings and four times production speed while maintaining strict brand governance through AI-powered workflows.

Blue Cross and Blue Shield of North Carolina transformed how it approached internal brand rollouts by creating a multi-touchpoint campaign that helped 5,000 remote employees understand and embrace the company's new positioning, "Your Unwavering Ally."

The ANA shares findings from its “Impact Pulse” report that quantify the average ROI of various marketing channels, including direct mail, email, paid search, social media, and digital display advertising.

A panel of marketing experts shared both their good and their bad experiences working with AI in email. They covered the ways in which AI has enhanced and optimized workflows, specific examples of how the technology has failed them, and how they approach training models.

What are trends and best practices for content marketing?

From avatars to AI-enhanced identities, people are building digital doppelgangers, and marketers need a strategy to reach them all. In this POV, we cover three bold strategies to connect with your audience’s second self.

In this video, Pernod Ricard USA shared how its marketing and media teams collaborated to optimize A&P (advertising and promotion) spend across brands and touchpoints.

In this video from a session at an ANA one-day conference, Google and Ekimetrics shared the summary of a study that examined the best practices for developing the kind of creative that can drive business outcomes in powerful ways.

During a session at an ANA one-day conference, Google and Ekimetrics shared the summary of a study that examined the best practices for developing the kind of creative that can drive business outcomes in powerful ways.

What are trends in marketing operations? How are marketing operations managed?

Check out the key findings from the ANA’s 2025 Impact Pulse Report, an annual study that tracks channel usage, ROI, and emerging trends in performance marketing.

Miraval Resorts drove online bookings for its Berkshires property using an omnichannel approach powered by machine learning that targeted luxury travelers and health enthusiasts across the customer journey.