Marketing 101

How can I adopt an agile marketing approach in my organization?

Rethink COO and Partner Caleb Goodman discusses how his company has created a systematized process for developing more human relationships with its clients, leading to stellar creative work.

Rethink COO and Partner Caleb Goodman explains why most ad creative is really bad and offers an unexpected solution to the problem.

In this video, learn how DUDE Wipes achieved seven-figure monthly sales on TikTok Shop by building a network of more than 14,000 unpaid affiliates, running more than 50 hours of weekly livestreams, and prioritizing authentic engagement over polished content.

Marketing technology leaders engaged in roundtable discussions about real-world implementation challenges in cross-channel measurement, revealing organizational barriers often outweigh technical challenges and sharing practical insights from their current measurement journeys.

Pernod Ricard USA shared how its marketing and media teams collaborated to optimize A&P (advertising and promotion) spend across brands and touchpoints. By aligning creative strategy with media performance data, the team unlocked scalable growth, improved ROI, and developed best practices for campaign consistency, asset design, and brand prioritization.

Chris Bontempo, CMO at Johnson Controls, shared key areas where his organization is leveraging AI to transform its approach to marketing and generate new paths to business growth.

As interest in nutrient-dense diets grows, so does the demand for products that support a healthier lifestyle. This infographic from Inspira Marketing breaks down how consumer priorities around food are shifting.

Explore effective strategies to elevate your customer loyalty program in today’s fast-paced, attention-starved world. From real-time engagement and AI-powered personalization to purpose-driven rewards and fraud prevention, this POV video breaks down how brands can build customer loyalty that lasts.

How are B2B marketers utilizing artificial intelligence in their marketing efforts?

Marketing moves fast, but burnout moves faster. In this installment of The POV, we break down five practical strategies to help marketers stay energized, focused, and effective without getting overwhelmed.

With its “Transcontinental Tailgate” campaign, NBC Sports partnered with a diverse mix of influencers, sending them to three NFL games in four days to produce original content and collaborate with the network’s own social media team.

Omisend’s Greg Zakowics shared some data on how automated email and SMS communications are significantly outperforming standard campaigns and provided some tips for how marketers can maximize their own efforts with these tactics.

Learn how to rebuild measurement and optimization frameworks to capture today’s path to purchase.

Bosch aimed to change how Vietnamese households view dishwashers and make them a must-have appliance in every kitchen.

Jägermeister’s mission focused on engaging and influencing Uber riders in the target audience in Florida, Georgia, and Missouri to choose Jägermeister as their preferred shot when heading out for a night with friends.

Kia's "Outdoor Legends" campaign transformed the digital League of Legends gaming experience into a real-world tournament powered by the electric Kia EV6 in a forest setting. Learn how Kia successfully built brand familiarity and preference among the notoriously hard-to-impress gen Z gaming community in the Netherlands.

How can brands use audio and music to reach consumers?

Aubrey Miller-Schmidt, a seasoned email marketer, shared a candid and practical perspective on using AI to write marketing emails.

SAP Emarsys and BASE1 explored how brands can prepare for AI-powered customer engagement by first building a strong data foundation.