Marketing 101

Paramount Pictures partnered with top TikTok creators to promote the film A Quiet Place: Day One through an innovative, immersive campaign that placed influencers directly in the film's apocalyptic world. The campaign featured interconnected survival stories from diverse creators that culminated in a cinematic digital short, blending Hollywood storytelling with TikTok-native content.

The Jackson Hole Travel & Tourism Board created "Selfie Control," an innovative Instagram filter that uses real-time spatial recognition to help tourists maintain safe distances from wildlife while taking photos.

In today’s marketing landscape, where personalization reigns and attention is scarce, knowing who your audience is simply isn’t enough. To cut through the noise and truly connect, brands must understand why people act the way they do.

A flurry of recent research reports suggest CEOs have had it with their CMOs. But CMOs can still reverse the trend and get back in the good graces of the C-suite.

Inspira Marketing shares how creating meaningful, integrated brand experiences creates meaningful relationships that drive brand loyalty, with brands leveraging experiential marketing receiving three times the word-of-mouth awareness compared to those who don’t. What’s more, consumers feel more optimistic after participating in brand activation.

Avis Budget Group and Joanne Davis Consulting share the results of a 2025 survey that reveal what agencies most want from their partners in procurement to spur their performance. Surprisingly, pay considerations aren’t the top request from agencies.

Data has become the non-negotiable foundation of performance marketing. With today's abundance of information, marketers can gain deeper understanding of audiences and campaign effectiveness, leading to refined strategies, improved targeting, and superior results. Relying on intuition alone is no longer viable. Neglecting data represents not just inefficiency but a significant competitive disadvantage given unprecedented access to consumer behavior, engagement, and conversion pathways.

Foursquare shares its guide packed with location-based targeting strategies tailored to key Q2 advertising moments like Memorial Day sales and summer travel planning.

ANA is one of the most influential communities of marketers in the world. In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.

Krista Sande-Kerback from Computer Generated Solutions addressed the critical challenge facing marketing leaders today: how to effectively govern AI use across organizations while protecting intellectual property, preventing bias, ensuring compliance, and maintaining brand integrity.

Ad Age shares findings from a survey that Deloitte issued to learn how connected baby boomers, gen X, millennials, and gen Z feel to social media versus TV, and how relevant the channel’s content feels to them, relative to TV.

EMARKETER calculates the revenue generated by U.S. podcast creators in each of the past years since 2023 and then projects forward through 2027.

During a session at the ANA’s 2025 Advertising Financial Management Conference, brand, agency, and consultancy representatives shared advice for how brands can improve their approaches to conducting pitches with agencies.

EMARKETER calculates the U.S. creator revenues from social media affiliate marketing in each of the past years since 2022 and then projects forward through 2027.

How does the B2B sector approach email marketing, and how best is it handled?

EMARKETER calculates the revenue generated by creators for their sponsored content in each of the past years since 2022 and then includes forecasts for 2025, 2026, and 2027.

EMARKETER calculates U.S. spending on social network advertising in 2024 and then projects forward through 2028.

What kind of savings and benefits does my company get by bringing work in-house?

How can AI effect search marketing?

EMARKETER compares the fluctuating number of podcast consumers attracted by Spotify, Apple Podcasts, and YouTube, respectively, since 2021.