Marketing 101

Ensure you’re staying ahead of the competition and supercharging your SEO marketing efforts with AI by following these five best practices, which have been collected from the ANA’s “AI in Search Marketing” research report and can be implemented right now.

EMARKETER tracks the decline in ad spending on traditional TV as those dollars have shifted increasingly to CTV. Indeed, EMARKETER projects that ad spend on CTV will surpass TV in 2028.

Jounce Media records the number of directly integrated exchanges maintained by prominent media outlets across web, mobile, and CTV, offering an illuminating proxy for the prevalence of the duplicate programmatic auctions conducted by these outlets.

General Motors illustrates where consumer data privacy legislation is established or emerging in the U.S. and countries around the world.

Jounce Media graphs the rise and fall of Made-for-Advertising (MFA) websites from 2020 to 2024, noting the precipitous decline caused by the release of the ANA’s Programmatic Supply Chain Transparency Study in 2023.

How can my brand take advantage of an omnichannel marketing approach?

Is account-based marketing right for my organization?

Jounce Media reveals the growing predominance of walled gardens such as Amazon, Meta, and YouTube in the programmatic media ecosystem from 2017 to 2024, comparing their share of non-search digital advertising to that of the “open internet” (i.e., that part of the programmatic market separate from walled gardens).

Mondelez International is pioneering a transformative approach to creative content development through its proprietary AI system, artificial intelligence, data and analytics (ADA), enabling the company to produce higher volumes of more effective brand content while allowing marketers to focus on strategic creative excellence.

How are marketers using CDPs?

What is the state of influencer marketing, and how can I best leverage influencers?

Web3 represents a fundamental evolution of the internet where user ownership, immersive experiences, and blockchain technology converge to create new opportunities for marketers.

We’ve all likely heard the story popularized in Stephen Covey’s The Seven Habits of Highly Effective People of how to prioritize your big rocks first, before the less important stuff (pebbles and sand) takes up all the space, often represented by someone putting each of these materials one after the other into a big glass jar.

Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn't simply about deciding who is ideal, but also who should be excluded.

TV advertising is more fragmented than ever, which has increased complexity for advertisers to get the media mix right. Viewers are consuming content across a fragmented ecosystem that spans linear TV, virtual cable, and streaming platforms, each with its own set of challenges and opportunities. To capture audience attention in 2025, advertisers must rethink their approach — balancing reach with precision, embracing multi-layered strategies, and leveraging emerging opportunities to maximize performance.

Asian Media Group shares data from NielsenIQ that reveals the buying power Asian, Hispanic, and African-American consumers in the U.S. and compares those figures to the relative share of the population that those demographics represent.

Measuring ad effectiveness is both more critical and more complicated than ever. Advertisers are expected to prove the value of their media spend across multiple channels while navigating a complex ecosystem that is increasingly privacy-conscious and fragmented. Gone are the days when simple tracking through cookies or last-click attribution could provide basic insights. Instead, brands now rely on three major measurement approaches: media mix modeling (MMM), multi-touch attribution (MTA), and lift studies.

In today’s fast-paced digital landscape, efficiency is key to successful email marketing. This webinar explored the essential tools, time-saving tactics, and data-driven techniques that help marketers streamline their workflows and maximize results.

By strategically connecting with consumers across the marketing funnel, brands can help maximize discoverability, drive deeper engagement, and, ultimately, accelerate results during the first critical days of a new product launch. Here are three ways marketers can set the stage for a successful product launch.

What are best practices surrounding media planning?