Marketing 101

In this video, learn how Kraft Heinz and marketing agency Cashmere showcased their DJ Mustard collaboration to demonstrate how brands and creators can come together to deliver marketing that truly resonates and drives culture forward.

Grow Progress shares insights from a recent study analyzing DEI policies influencers consumers purchasing decisions.

Mount Sinai Health System draws on its experience with tech-assisted content creation to illuminate the strengths and weaknesses of three of the top AI-enabled imagery platforms: DALL-E, Adobe Firefly, and Midjourney.

As marketers’ media mix expands, technology offers invaluable ways for maintaining the consistency and synergy of their work across channels.

During a session at the ANA’s 2025 Masters of B2B Marketing Conference, Palo Alto Networks’ Navneet Singh urged marketers to appeal to consumers with optimism rather than scare tactics.

During a session at a May 2025 meeting of the ANA’s Legal Affairs Committee, lawyers from the firm Moses & Singer gave a primer on the right of publicity and its applications to marketers’ work on social media.

Ballard Designs revolutionized its email marketing strategy by abandoning rigid content calendars in favor of AI-powered, customer-led personalization that resulted in significant improvements in click rates, conversion rates, and revenue per send.

SAS revitalized its marketing strategy by integrating brand advertising with demand efforts, resulting in increased awareness, accelerated pipeline velocity, and measurable business outcomes across global markets.

Philadelphia-based agency Aloysius Butler & Clark turned Super Bowl rivalry into marketing gold with a simple culture-jacking stunt that generated over 331,000 phone calls and 19.6 million media impressions for just $2,600.

The results of an ANA study itemize and quantify the hidden costs of programmatic media.

WARC calculates the influence that various measures of brand equity exercise on a company’s probability of conversion.

During a May 2025 meeting of the ANA’s Legal Affairs Committee, Davis+Gilbert shared three steps that organizations should follow when vetting a licensing agreement for a new AI tool.

State Farm created "Gamerhood: Neo City" — the world's first all-things gaming tournament that combined reality show elements with both digital and physical gameplay.

Evan Diaz from RPE Origin revealed the widespread problems plaguing email marketing today — poorly coded, non-compliant emails that break across platforms and potentially expose companies to legal risks. He demonstrated how seemingly polished emails often deliver broken experiences to customers and provided actionable solutions for creating emails that work for everyone.

Trish Witkowski, direct mail consultant at Sappi North America, provided a comprehensive rundown of why physical mail is still providing value for marketers, especially when combined with digital elements of a campaign. She also reviewed tactics for making brand mailers more effective.

Responding to disruption in the candy category as gummies outpaced chocolate growth, The Hershey Company created SHAQ-A-LICIOUS XL Gummies—a celebrity-backed brand with basketball legend Shaquille O'Neal. Following an exclusive launch at Walmart, the national rollout employed a phased approach with extensive earned media, experiential events, and retail activations.

Facing disruption in the candy category as gummies outpaced chocolate growth, The Hershey Company created SHAQ-A-LICIOUS XL Gummies — a celebrity-backed brand with basketball legend Shaquille O'Neal — and launched exclusively at Walmart.

The ANA recently examined the current state of client-agency tenures, conducting a form of this research for the first time in a decade. Find out all the key takeaways from the Client-Agency Tenure Report with this quick video.

Snickers leveraged its NFL partnership to address household penetration declines by positioning the candy bar as an essential part of Super Bowl celebrations.

Endo, Inc. partnered with NFL legend John Elway to raise awareness for Dupuytren's contracture (DC) and XIAFLEX, the only FDA-approved non-surgical treatment for the condition.