Marketing 101

Amazon Ads shares best practices for leveraging its Ad Relevance platform.

How can a brand optimize its creative output, and what is its worth?

Law firm Troutman Amin breaks down how to maintain compliance with the rules that govern marketers’ contact with consumers on their landlines and cellphones and how to respond when consent for such contact is revoked.

Created by AIMM, this Gen Z Fact Pack equips marketers with actionable insights on identity, inclusion, and values to authentically connect with gen Z consumers and drive cultural relevance and brand growth.

A hands-on examination of the marketing briefing process using a real-world case study, demonstrating how to structure campaign objectives, define target audiences, and develop integrated marketing strategies.

As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.

Comscore quantifies 20 of the largest broadcasters’ share of ad voice.

How can a brand celebrate their anniversaries to create more buzz and awareness?

New research from Mower reveals how brands can drive business growth by building "fierce friendships" with customers through three key dimensions: trust, relevance, and affection, with findings showing significant gaps between business perception and customer reality in these areas.

In this webinar, the ANA Email Excellence Center provided tips and ideas for elevating holiday season emails. This panel of experts laid out 30 ideas on creative, production, testing, design, reporting, segmentation, and more to use this year and beyond.

ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"

When is a good time to refresh my brand, and how do I go about doing it?

Inspira Marketing shares five strategies marketers can leverage to navigate the ever-evolving shifts in social media algorithms, connect with social media users, and enhance their visibility on social media platforms.

Inspira explores the benefits of marrying email marketing and paid media to foster better consumer relationships, driver conversions, expand audience reach, enhance targeting, and more.

In this video, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.

During a session at the 2024 ANA Masters of Marketing Conference, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.

During a session at the 2024 ANA Masters of Marketing Conference, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.

In this video, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.

In this video, Google's Sarah Kennedy shared the steps marketers can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond.

During a session held at the ANA’s 2024 Masters of Marketing Conference, audience members learned the steps they can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond, from Google's Sarah Kennedy.