Marketing 101

Kelly McKay from The Krazy Coupon Lady shared research providing crucial insights into consumer shopping behaviors, promotional preferences, and effective strategies for brands to deliver value across generations in an era of rising prices and tightening budgets.

Charlotte Carter from Galderma and Garrett from Analytic Partners presented their collaborative approach to implementing commercial analytics, demonstrating how this holistic measurement strategy provides a comprehensive view of business performance and drives more informed decision-making across the organization.

During a session at an August 2024 meeting of ANA’s Ethics Policy Committee, Lauren White of VDX.tv offered guidance for preserving brand safety, offering tips that were especially relevant for companies operating in regulated industries.

Comscore shares data that reveals the relative popularity of gaming, Esports, and live streaming among generation Z, millennials, generation X, and Baby Boomers.

Comscore shares research into the practice of cord-cutting, quantifying the prevalence of the behavior among all households, and then drilling down with further granularity for the 18-to-24-year-old and 25-to-34-year-old age brackets.

Comscore calculates the number of households subscribing to each streaming platform, with a special breakdown for millennials and members of generation Z.

When strategizing and ideating on campaigns, it’s important to prioritize serving your audience effectively. What are the pain-points your brand and/or products are trying to address and alleviate? Taking this human approach is an integral step in marketing more inclusively and compassionately. Below are campaigns that successfully consider their audiences authentically and inclusively.

As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, we’ll explore effective strategies for marketing to older adults while avoiding common pitfalls. Senior staff from the ANA Center for Ethical Marketing will highlight relevant guidelines from the ANA Ethical Code of Best Practices. Jessica Prell, Advisor, Fraud Prevention Programs for AARP will also share insights on prevalent frauds targeting older adults and provide tips to identify, prevent, and report scams.

HubSpot’s Scott Brinker shares data that breaks down the average number of software-as-a-service subscriptions held by companies based on their size, showing changes from 2023 to 2024. The findings thereby shed light on organizations’ approaches to their MarTech stacks.

At the ANA’s 2024 Digital and Social Media Conference, ANA CEO Bob Liodice shared data charting the growth in programmatic ad revenue from 2019 to 2023.

Because creativity is marketing’s superpower, the ANA recently polled more than 700 experts to learn what they felt were the most common impediments to creative excellence. This POV covers what they had to say.

How can my brand use TikTok as a marketing tool?

How can brands market to Indigenous and Native American Consumers?

Being "consumer-obsessed" isn't a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.

What are brands and media getting wrong in their depictions of women and what can they do to right the ship and turbocharge their marketing? Find out in this latest POV from SeeHer, a leadership division of the ANA.

Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.

Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.

Comscore shares data that breaks down the percentage of gamers in each age demographic and each household income bracket.

ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and TIAA’s senior director, multicultural marketing & communications, Cassandre Charles.

In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.