Marketing 101

TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.

TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.

The ANA shares the results of a survey that identifies the ten retail media networks that marketers use most — a list that includes the likes of industry behemoths such as Walmart Connect, Amazon Advertising, and Target Roundel, but also smaller players such as Instacart, Sam’s, Costco, and Dollar General.

TVB, trade association representing America’s local broadcast television industry, shares research that calculates the percentage of viewers with ad-free subscriptions to each of the major streaming platforms, including Discovery+, Disney+, Netflix, Hulu, Peacock, Max, and Paramount+.

During a session at a September 2024 ANA 1-Day conference, David Edelman, former CMO at Aetna, identified five ways in which AI can unlock growth by enriching personalization.

In this webinar, discover why embracing gender equality is not just the right thing to do, but also a smart business move for marketers. Gain invaluable insights into how to revolutionize your creative development processes, from ideation to execution.

Often when brands try to lean into culture, the effort can feel more like appropriation than an authentic activation. How can this be avoided? JuHee Kim, president of MuteSix, offered her thoughts on the Champions of Growth podcast.

The European Union (EU), much as it did with GDPR six years ago, is about to lead the way and set a new global standard with the EU AI Act. This landmark legislation is designed to ensure consumer protection and transparency in AI systems, making it essential for marketers and privacy professionals to understand and prepare for its implications.

September 30th, for the uninitiated, is International Podcast Day; this gives us a moment to focus on the growing media of podcasts and the technologies surrounding them. It can also be an occasion to deepen our familiarity with the craft of podcasts. For those new to this budding media form, the ANA, with its Knowledge Partner Libsyn, offers a sequence of instructional videos on all its many facets — from the gear you’ll need to the editing process to marketing and monetizing your production.

Phaedon’s Nate Thompson and Buddy Norton lay out a framework to help brands navigate the complexities of implementing AI across their organizations.

Since ChatGPT launched in November 2022, marketers and agencies have been using it and other artificial intelligence (AI) technology solutions to improve ad creative. Whether for brainstorming or copywriting, many initial AI use cases have revolved around the creative side of the advertising industry.

How can my brand take advantage of an omnichannel marketing approach?

CreatorIQ and TikTok share research that sheds light on what makes a creator effective in his or her collaborations with a brand.

Phaedon’s Emily Merkle shares tips for brands looking to establish a well-designed measurement plan for Gen AI implementation.

Is account-based marketing right for my organization?

Marketing platform AdRoll breaks down each internet browser’s approach to handling first- and third-party cookies. Chrome, Safari, Edge, Firefox, and Opera are all covered.

Do Hispanic consumers prefer what language they see advertising in?

Ever since Google announced its intention to deprecate third-party cookies in Chrome way back in 2020, the digital advertising ecosystem has been in obsessive pursuit of new identity solutions. Now, even though Google has abandoned its plans, industry initiatives launched in recent years will continue to transform the landscape.

To create eye-catching, memorable campaigns that customers will actually interact with, the savviest marketers are thinking outside the box — moving away from the digital-first playbook in favor of an omnichannel strategy that incorporates both digital and offline efforts.

PepsiCo's FLVR initiative demonstrates how a major brand can leverage social media and content marketing to engage generation Z consumers and transform its image from a snack company to a comprehensive food company.