Webinars
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The Outlook for Identity in the Advanced TV Ecosystem
Webinars June 29, 2022In this session we will explore how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV. While programmatic identity has gone through a significant change in the past three years with regulatory and browser changes impacting the deprecated cookie landscape, there has never been a more interest in this rapidly expanding market opportunity. With spend growing +25% across geographies, the questions on how to develop insights, measure and attribute spend and optimize activation is top of mind for brand marketers, media companies and the entire broadcast and AdTech supply chain.
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Partnership for Responsible Addressable Media: Community Update
Webinars April 28, 2021The Partnership for Responsible Addressable Media (PRAM) is a cross-functional coalition made up of advertisers, publishers, agencies, platforms, and data & technology partners focused on developing principles, standards, and global guidance to safely and effectively address today’s changing addressable media and marketing landscape. With consumer interests at its core, PRAM was created to advance and protect critical functionalities for digital media and advertising, while safeguarding privacy and improving digital experiences. As legacy solutions fade, PRAM is uniting the industry’s diverse talent in creating consumer and privacy-focused alternatives that include First-Party, Browser/OS-Linked, and 1:1 Linked audiences, among others, as innovative solutions to enable and fuel the future of marketing.
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Crisis Alert: Managing Your B2B Brand in an Unpredictable World
Webinars September 26, 2019Every day there is a headline that brings companies, industries and even whole markets to their knees. Issues such as #MeToo, data security, gender equality and diversity can make or break a brand’s reputation. No matter where you are in the world, these types of events are unavoidable. We live in a high-stakes era and marketers must be prepared for anything at any time. We surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment is impacting brands and purchasing decisions.
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Diversity in Ad Creative: Gender, Age, Race & Ethnicity Benchmarks
WebinarsMarketers wield enormous power in effecting cultural norms by how they portray people and situations in brand stories. Since the dawn of advertising, who is cast to “play” consumers and who we hear speaking sets standards around beauty, gender roles, who makes purchase decisions, and more.
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5 Things for 2024: Elevating Nonprofit Fundraising & Marketing
WebinarsStep into 2024 with an exclusive webinar tailored for nonprofits keen on unlocking the keys to successful fundraising and impactful marketing strategies. In this session, discover the five game-changing strategies reshaping the nonprofit landscape. RKD Group's Head of Digital Strategy will share actionable insights, innovative approaches, and proven tactics to supercharge your organization's growth and influence.
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A Deep Dive: Future of The Inbox (AMP, BIMI, Annotations)
WebinarsJoin our experts as they delve and discuss these new innovations. Get all your questions answered about new advances, tech strategies and changes in future.
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Agile Marketing: There's More to Agile Email than Two-Week Sprints
WebinarsYou’ve likely heard the phrases “agile marketing” or “We’re moving to agile,” but what does it mean to be a truly “agile” email marketer? Learn from practitioners on the front lines how to implement proper processes for continuous improvement and plan for change. You'll learn the mindset, process and tools to help make your team more nimble, agile and able to adapt quickly [or on the fly] to drastically reduce design, approval and deployment time.
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How to Keep Lapsed Donors from Staying Socially Distant
WebinarsTogether with Anne Lewis Strategies, Save the Children is doing just that through powerful, AI-backed reactivation modeling that targets these valuable lapsed supporters and brings them back into the organization's orbit. In this session, you'll learn how we put this predictive modeling into practice to help the organization bring 15,000 reactivated names back to its core list and re-ignite strong relationships - all while breaking even in just two weeks.
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Miller Lite: Engaging Millennials with Influencers, Social, and PR Tactics (Best of ANA Events)
WebinarsIn a world where brands are competing for mindshare of Millennials, Miller Lite is taking a challenger approach and breaking through with its experiential program “Know Your Beer”. Learn three ways to effectively cut through the clutter and make Millennials think differently about your brand. Miller Lite will speak about how they are innovating in the experiential space and are reaching Millennials through influencers, social media and PR tactics.
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V8 - Campbell Soup: Leveraging Consumer Insights to Drive Growth (Best of ANA Events Series)
WebinarsUpon evaluating one of its products, V8+Energy, Campbell Soup noticed that its small product line had grown quite a bit of following online. Digging deeper to learn more, the team dove in and read through hundreds of online reviews from their fans – and found something completely unexpected. V8+Energy users were not talking much about any of the selling points the brand had advertised over the past five years. However, there was something different fans loved about the product.
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"Bot Fraud" and How to Protect Your Company & Your Brands
WebinarsThis webinar will cover the growing issue of "bot fraud" and what advertisers can do to protect their brands
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"But... is it working??": Answering marketing's most dreaded question with content intelligence
WebinarsMarketing teams have struggled forever to tie business successes back to the myriad channels, campaigns, assets, and landing pages that you lovingly create across your career. You KNOW it’s working. How do you show it? By mapping your customer’s journey to your efforts, you can begin to understand where the bottlenecks pinch, and where the floodgates open.
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“It’s Like DRTV With Triple the Return!”: Why the Time for Connected TV Testing is Now
WebinarsWe’re here to show you that CTV can be an effective surround-sound AND revenue-driving channel. We’ll dig into programs run with our clients, Best Friends Animal Society and PLAN International USA, to show you what the CTV test phase looks like versus the fully optimized, as well as the results. And we’ll show you why CTV isn’t just great for digital-first organizations, but also for those relying on traditional channels like DRTV, too!
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#InspiredByData: Connecting Data & Creative
WebinarsToday’s advertising campaigns are more sophisticated than ever, the depth and capabilities of digital has created the ability to link a customer’s emotional response with sheer science and intelligence. This webinar will provide attendees a guide to creating breakthrough campaigns that are #InspiredByData.
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10 Custom Content Trends Every Marketer Should Know
WebinarsThis webinar will explore 10 significant trends shaping custom content in 2015 and beyond.
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10 Insights From ANA Committees & Marketing Insights Center
WebinarsThis session will share insights on topics including: agency evaluations, growth of newer media, digital agency compensation, integrated marketing, and more.
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