Marketing 101

Warner Bros. Discovery’s Twyla Huang-DiSimone talks about how both advertisers and publishers need to exercise restraint when developing activations, ensuring that ad experiences don’t disrupt consumers’ enjoyment of entertainment. She also provides some advice for how to do so.

Warner Bros. Discovery’s Twyla Huang-DiSimone shares a little bit about her approach to working with brand advertisers to ensure the contextual advertising around The Puppy Bowl always knocks it out of the bark — er, park.

How are marketers currently approaching marketing technology?

Twyla Huang-DiSimone, SVP of revenue marketing at Warner Bros. Discovery, unpacks the reasons why the Puppy Bowl has become a contextual advertising gold mine and reveals how marketers of all stripes can take the lessons from this marquee event and apply them to their own media strategies.

During a session held at the January 20, 2026 meeting of the ANA’s AI Committee, Andrew Riker, VP of market insights and growth at Brandlight.ai, and Uri Gafni, chief business officer at Brandlight.ai, explained how AI-powered answer engines and the demands of answer engine optimization are reshaping the marketing landscape.

What are some approaches brands are using to manage procurement?

Despite concerns about AI and job loss and economic instability, ANA CEO Bob Liodice still feels very optimistic about the future of marketing. He shared why he feels this way during an appearance on the On Scope podcast.

Reacting to an op-ed, On Scope host Mike Berberich and show producer discuss the growing issue of “enshittification” and how consumers will start punishing brands for it this year and how marketers can potentially quell the anger.

AI doesn’t create new risk; rather, it scales existing ones. Andy Caron of Revenue Pulse shared a blueprint for building guardrails before growth, emphasizing purpose-driven data collection, cross-functional accountability, and ethics by design.

What does the year ahead look like for marketing and consumers?

In this video, learn how Labcorp leveraged brand strategy principles to align marketing and sales, creating a field activation model that improved sales readiness, accelerated growth, and delivered consistent messaging across complex B2B environments.

The Future Quo urged marketers to move beyond reactionary strategies by adopting foresight practices like signal scanning and sense-making. The advisory group outlined frameworks for anticipating change and creating human-centered strategies that drive trust and resonance.

Leading organizations can build trust by aligning brand promises with customer experiences, turning one-time buyers into loyal advocates.

Created by AIMM and SAMA, this collaborative report equips marketers with actionable strategies to embed cultural inclusion in creative and media, driving relevance, resonance, and measurable growth across diverse segments.

Created by ANA’s AIMM, the Understanding People With Disabilities and Their History and Culture Fact Pack equips marketers with insights, data, and best practices to authentically represent people with disabilities, drive inclusion, and unlock growth through culturally relevant, accessible campaigns.

During a meeting of the ANA’s B2B Channel Marketing Committee, attendees learned valuable approaches to partner marketing from Laura Gibbs, manager of partner marketing at business software company Thryv.

There’s a new trend bubbling up with Asian social media users and it’s poised to take the U.S. by storm. With eye-popping completion rates and a valuation already eclipsing $5 billion in China, your brand can’t afford to miss the boat when this new video format goes global.

ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.

Use this calendar template to keep track of your content marketing and distribution efforts.

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.