Coverage of the ANA AI and Technology for Marketers Conference
The ANA AI and Technology for Marketers Conference brings together senior marketing and technology leaders to examine how artificial intelligence (AI) and modern marketing technology are moving from experimentation to enterprise impact. As new capabilities outpace traditional processes and governance, the conference focuses on helping organizations translate innovation into accountability, performance, and measurable business value.
This collection highlights key insights, case studies, and practical guidance drawn from the conference, capturing how leading brands are deploying AI at scale, simplifying martech environments, redesigning workflows, and building the data, talent, and governance models needed for the next phase of marketing.
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The State of Martech 2024: Marketing in the Age of AI
Event Recaps May 21, 2024Marketing and marketing technology are changing significantly, as AI reshapes the landscape of what is possible and what is expected. HubSpot's Scott Brinker explained these changes — avoiding jargon and hyperbole — and provided guidance on how to navigate them successfully.
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The State of Martech 2024: Marketing in the Age of AI
Conference Session Videos May 21, 2024Marketing and marketing technology are changing significantly, as AI reshapes the landscape of what is possible and what is expected. In this video, HubSpot's Scott Brinker explained these changes — avoiding jargon and hyperbole — and provided guidance on how to navigate them successfully.
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Three Developments in Martech and Their Impact on Marketers
Event Recaps May 21, 2024During a session at the ANA’s 2024 Marketing Technology for Marketers Conference, Eddie Drake, industry principal at Snowflake, described the impact and benefit of three developments that are reshaping marketing, as well as the action steps that those developments demand from marketers.
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Three Developments in Martech and Their Impact on Marketers
Conference Session Videos May 21, 2024In this video from the ANA’s 2024 Marketing Technology for Marketers Conference, Eddie Drake, industry principal at Snowflake, described the impact and benefit of three developments that are reshaping marketing, as well as the action steps that those developments demand from marketers.
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Brand Identity Strategy for an Addressable Future
Event Recaps May 20, 2024In this session, learn how to maintain and build on your approach to cross-channel media through first-party data and identity resolution to enable addressable marketing in the coming years.
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Building a Strong Attribution Strategy
Event Recaps May 20, 2024In this presentation, Adroll’s Cathy Bergstrom walked through a few of the commonly used attribution models, discussed how they can be applied to businesses, and reviewed how to use them to test and adapt.
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Data Compliance Workshop — Addressing Data Compliance in a Cookieless World
Event Recaps May 20, 2024This workshop, led by Compliant, offered tools and strategies to improve your data compliance profile and reduce regulatory and reputational risk.
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Heineken’s Secret Brew to Connecting with Customers
Event Recaps May 20, 2024Heineken shared its eight-pronged framework for engaging consumers across its online channels, using the recent revamp of its online journey to illustrate its application.
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Is Your Martech Helping You Reach New Customers?
Event Recaps May 20, 2024Acxiom’s head of consulting Jess Simpson looked at the intersection of composable tech, creativity, and consent to help brands reach new audiences and acquire new customers.
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