Coverage of the ANA Masters of Data Conference

Mastercard explored how marketers can rethink their role in the evolving landscape of data and AI governance, highlighting the importance of trust, collaboration, and values-driven innovation.

During a session at the 2025 ANA Masters of Data Conference, American Express shared why unified marketing data matters.

During a session at the 2025 ANA Masters of Data Conference, the Los Angeles Rams and the Anaheim Ducks discussed using first-party fan data to increase engagement.

Aquila, ANA’s cross-media measurement solution, shared how it is building a privacy-safe, advertiser-led platform to solve one of marketing’s biggest challenges: deduplicated reach and frequency across walled gardens and linear TV.

Brent Seaborn from Tunnl introduced the Data Navigator — a strategic operator who curates data, removes the noise, and turns analysis into execution. For organizations seeking to simplify complexity and accelerate results, this approach is both practical and urgent. This session offered a clear, actionable blueprint for marketers ready to start making faster, sharper decisions.

In an era defined by data disruption and rising consumer expectations, marketers must evolve quickly and responsibly. Holly Yonosko, chief analytics officer at Acxiom, explored the future of data-driven marketing through a practical and strategic lens.

From first-party data, data clean room collaborations, universal IDs, and "cookieless" signals, marketers have a critical role in data leadership in their organizations. Explore the new data solutions for marketers, setting the stage for the next generation of marketing data excellence and defining the essential role for marketers in data leadership.

GWI explored how integrating consumer insights directly into workflows transforms statistical relevance into business-critical action and accelerates outcomes that matter.

During a session at the ANA’s 2025 Masters of Data Conference, Matt Brooks of insurance provider Nationwide laid out the standards that organizations should hold their data to as a first step toward AI-readiness.

During a session at the 2025 ANA Masters of Data Conference, Mutinex discussed the importance of building trustworthy marketing mix models (MMM).

During a session at the ANA’s 2025 Masters of Data Conference, USPS’s Chris Karpenko highlighted how mail can valuably complement and support digital marketing efforts, particularly with its Informed Delivery feature.

In this session, Bayer shared how they partnered with TransUnion to integrate identity-powered data, Media Mix Modeling, Multi-Touch Attribution, and experimentation into a cohesive system — enabling a holistic view of performance across channels and regions.

Learn how Delta Air Lines utilizes the power of data to deliver insights that shape Marketing strategy and illustrate how Marketing delivers on Enterprise business goals.

Marketers today face a self-fulfilling prophecy: they hesitate to invest because they're unsure where consumers will spend — and consumers, in turn, pull back. But smart marketers know how to break the cycle: with real-time, predictive data that finds consumers who are still spending.

Mark Proulx, head of media responsibility at Johnson & Johnson Consumer Health, shared some of the ways in which having a robust data ethics policy can benefit brands.

In this session, hear from Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming, and Innovation, on how Ally is building its brand by using compelling content to engage consumers and meet the massive gaming audience in a space they already enjoy.

Hard Rock and its agency partner Gale reviewed keys for success, challenges faced, and how data was key in building and launching a unified loyalty program that serves more than 10 million users.

Cary Tilds, chief strategy officer at Frameplay, discussed the consumer risks of privacy and personalization in the gaming space, and advertising opportunities (targeting, content, measurement) that respect gamers' privacy while enhancing the gaming experience.

The proliferation of paradigm-shifting technologies such as VR, AI, blockchain, and 5G (to name but a few) requires massive adaptations from marketers, as they will have to reinvent their discipline to keep up. To assist marketers with this task, Mastercard’s Raja Rajamannar offered five tips.

General Motors shared five principles that guide its approach to putting the cultivation of consumer trust at the center of its approach to responsibly collecting, stewarding, and capitalizing on data to provide the contextual experiences that customers increasingly expect from brands.